Solara
Brand Strategy + Rebranding
Dakota Bennett
Vibe Marketing Group
Defining luxury through strategic brand design.
Innovative Web Design Trophy
Social Media Manager
We partnered with LuxeRetreats, a luxury hospitality group, to create a brand strategy and design that reflected their high-end services and exclusive experiences. The goal was to establish a strong and sophisticated brand presence.
LuxeRetreats sought a brand overhaul to better communicate their luxury offerings and attract discerning travelers. Our team conducted an in-depth analysis of the luxury hospitality market and identified key trends and consumer expectations. We developed a comprehensive brand strategy that included a new logo, a refined color scheme, and elegant typography that exuded sophistication and exclusivity. The visual identity was complemented by a brand voice that spoke to the aspirations and desires of luxury travelers. We applied the new branding to all touchpoints, including a redesigned website, marketing brochures, and in-room collateral, ensuring a seamless and luxurious brand experience.
LuxeRetreats sought a brand overhaul to better communicate their luxury offerings and attract discerning travelers. Our team conducted an in-depth analysis of the luxury hospitality market and identified key trends and consumer expectations. We developed a comprehensive brand strategy that included a new logo, a refined color scheme, and elegant typography that exuded sophistication and exclusivity. The visual identity was complemented by a brand voice that spoke to the aspirations and desires of luxury travelers. We applied the new branding to all touchpoints, including a redesigned website,
The brand strategy and design elevated LuxeRetreats' market presence, leading to a 50% increase in direct bookings and a 40% rise in customer satisfaction. The new brand identity effectively conveyed the luxury and exclusivity of their services, attracting a high-end clientele and enhancing their reputation in the hospitality industry.
